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Majid Lavji

Insights

The Business Behind the Game

Football never stands still.

  • Ownership models are changing.
  • International investment continues to grow.
  • Commercial relationships are becoming more sophisticated.
  • Supporters expect more transparency.
  • Technology is transforming scouting, media and fan engagement.
  • And clubs at every level are having to think more carefully about sustainability.

Through Insights, Majid provides personal observations and analysis on the football industry, including club ownership, commercial development, football management, international markets and the changing relationship between clubs, players and supporters.

Themes

What Insights Will Cover

01

Club Ownership

Ownership models, investment structures and what changes inside a club when the people at the top change.

02

Commercial Development

Sponsorship, partnerships and the growing distance between clubs that sell inventory and clubs that build relationships.

03

International Markets

What credible international development actually requires, and why so much of it stops at the announcement.

04

Football Management

Structure, decision-making and the organisational questions that sit behind sporting performance.

05

Players, Agents & Negotiation

How the player market works in practice, and what clubs consistently misread about the people on the other side of the table.

06

Clubs & Supporters

Identity, trust and transparency — the part of a football business that never appears on a balance sheet.

First Insights Publishing Shortly

New pieces are published here periodically. To be notified, or to discuss any of the themes above directly, get in touch.