2017
Manchester City Former Players Association
Structure, Branding and Organisation
Majid and The Football Group worked with the Manchester City Former Players Association as it considered its structure and future around the time of its fortieth anniversary.
Support included branding, organisational work and liaison around the creation of an appropriate structure for the association.
City Veterans — established 1977
The Work
An association of former players is a genuine organisation with members, responsibilities, an identity and a relationship with a major football club.
The work therefore covered practical organisational questions alongside brand and presentation.
- Organisational structure
- Brand and visual identity
- Liaison between stakeholders
- Positioning around the fortieth anniversary
Why It Matters Today
Working with a former-player association requires the ability to hold several relationships at once — the members, the club, commercial partners and supporters.
It is close, in miniature, to the stakeholder work involved in any club heritage or community programme.
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If any of this experience is relevant to a challenge or opportunity at your club, Majid is happy to have a confidential conversation.