2010
Gambia Football Association
European Director
In 2010, Majid Lavji was appointed European Director of the Gambia Football Association.
The role built upon the relationships created through his previous football-development work within the country.
Majid's responsibilities included activity around commercial relationships, sponsorship, international development and branding.
He was also involved with the rebranding of the association, including work around its visual identity.
After — the redesigned crest 
Before — the previous crest
A Different Perspective on Football
Working with a national football association differs considerably from representing a player or advising an individual club.
Associations must consider:
- National teams
- Development
- Sponsors
- International relationships
- Governance
- Football identity
- Grassroots participation
- Government and public stakeholders
The role therefore broadened Majid's understanding of football administration and international football relationships.
Relevance Today
International club partnerships increasingly require relationships with governing organisations as well as individual clubs.
Experience around a national football association gives Majid another perspective when considering international football projects today.
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If any of this experience is relevant to a challenge or opportunity at your club, Majid is happy to have a confidential conversation.